Swimwear with a Purpose: Why UV Protection Matters More Than You Think

When most people think of swimwear, they picture style, color, and fit—but there’s one critical feature that often gets overlooked: UV protection. At Wear Brazil, we believe your swimsuit should do more than just look good. It should protect your skin while you enjoy the sun.

What Is UV Protection in Swimwear?

UV protection in clothing is measured by UPF (Ultraviolet Protection Factor). While SPF measures sunscreen, UPF measures how much UV radiation can penetrate fabric and reach your skin. A regular T-shirt has a UPF of about 5 to 15. In comparison, our high-performance swimsuits offer UPF 80+, which means they block over 98% of harmful UV rays.

Why Does It Matter?

Sun exposure, especially during long days at the beach or pool, can cause:

• Premature skin aging

• Sunburns

• Long-term skin damage

• Increased risk of skin cancer

Even if you apply sunscreen, it can rub off, wash away, or wear off over time. Wearing UPF-rated swimwear is an added layer of defense that doesn’t fade during the day.

Our Commitment to Your Skin

Our swimsuits are designed with polyamide fabrics that are not only biodegradable and eco-friendly but also tested for maximum UV protection. So when you wear Wear Brazil, you’re not just investing in swimwear—you’re investing in your health, comfort, and peace of mind.

Don’t Forget the Most Sensitive Areas

Let’s be real — your bikini area and chest are some of the most delicate parts of your body, and they’re often the most exposed when you're wearing swimwear. The skin in these areas is thinner, more sensitive, and less used to direct sun, which makes it more vulnerable to sunburn, irritation, and long-term damage.

Not only can sunburns here be painful, but they can also lead to hyperpigmentation, premature aging, and increased risk of skin cancer in areas that are harder to treat.

That’s why swimwear with UPF 80+ isn’t just a fashion choice — it’s a smart layer of protection where it matters most.

Sun protection isn’t just for your face. It's time we start seeing swimwear as skincare—and at Wear Brazil, we’re proud to lead that movement.

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